
Hakskeen Pan, Northern Cape, South Africa, 2011. In the shimmering desert heat technicians gather around a hangar on the edge of a huge salt flat. A tractor is hooked up to the trailer parked inside and, as the world watches via every imaginable medium a fantastic vehicle is pulled into view.
It's long and sleek - more rocket than car. The glossy flanks are decorated with sponsors' logos. 1000 miles per hour is the goal today, a third again faster than the current world land speed record. Can it be done? More people are watching than saw men land on the moon in grainy black and white. 'A momentous day,' viewers are told in a hundred languages...
But what's this? As Bloodhound emerges fully into the desert light, there's a sudden stir of activity. The tail is decorated with a Union Jack, but someone has done something to it. Someone has got into that heavily guarded hangar close to the Namibian border and stenciled in green over the red, white and blue... a tortoise.

Well, why not? This is Bristol, after all, and wouldn't promoters of
Bloodhound (the car Wing Commander Andy Green hopes to drive at over 1000mph) be delighted to receive the blessing of the city's most famous son? As it is, they seem, in these gloomy days, to be attracting the attention of everyone from the Duke of Kent to primary school kids in their thousands.
Why so? One speaker at the launch today (just along the dockside from the ss Great Britain) recalled that, the year he left school, he watched the moon landing on TV and saw both Concorde and the new Harrier Jump Jet at an air show.
There was a sense then that we could engineer a better future - an optimism that we seem to have lost in the post-Kyoto age. Perhaps Bloodhound will help us rediscover it.