Boutiques! Boutiques! Boutiques!

'Gramophones', from Boutiques, illustrated by Lucien Boucher

Exciting news for lovers of astonishing books: Tim Mainstone has just published the third in his remarkable trilogy of books celebrating both a golden age of illustration and a glorious epoch in the history of shopping. Details of the Boutiques trilogy are available on the Mainstone Press website, but if you want to get a real sense of what these three beautiful volumes are like, why not come along to our special launch event on 12 October? It's at Maggs Bros, the antiquarian bookseller, on London's Bedford Square, and starts at 6pm.

Each book takes as its starting point an innovative illustrated book of shops published in Paris in the 1920s: Boutiques (1925) and Boutiques de la Foire (1926), with colour lithographs by Lucien Boucher, and Boutiques Litteraires, with illustrations by Henri Guilac (1925). Each Mainstone edition features captions by Andrew Stewart and an array of historical photos, archive materials and artworks brought together in typically elegant, witty style by designers Webb & Webb. Literary flaneuse Lauren Elkin wrote an accompanying essay for the Guilac book, while fairground historian Pascal Jacob did the same for Boutiques de la Foire and I wrote on the first Boucher book. Print aficionado Neil Philip provided for each volume a succinct print and production history.

To me, these books are primarily guides for the time-travelling armchair flaneur: books to marvel at and dream in. It's important to note, however, just how little has been written about the supremely talented Boucher before now, in any language. Most of the material I drew on in my essay (with help from my A-level French) was unearthed by Tim Mainstone, who made it is his mission to discover every known fact, story or piece of gossip about this brilliant precursor to Eric Ravilious and Edward Bawden. In fact Tim spent years trawling obscure databases and publications for information not only about Boucher but also about publisher Marcel Seheur and - last, but definitely not least - the brilliant author Pierre Mac Orlan, whose waspish prose poems add a strange, dark mystery to the original book. They are included in the new edition, alongside translations by Shaun Whiteside.

Tim has published some wonderful books over the past two decades, but I'm not sure anything compares in scope, ambition and sheer wonderment to the Boutiques trilogy. If you'd like to see this work of art for yourself and hear a bit more about how it was created, come along on the 12th. You're in for a treat.